121 S. State St. Appleton, WI 54911

Fall/Winter Hours:

Mon.,Thur.,Friday 10-7

Tues. & Wed. 10-5:30

Saturday 9-4

Sunday Closed


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Thank you for shopping Appleton Bicycle Shop Since 1939!

   20% OFF For Small Business Saturday!

My Speedy Wireless Computer on Sale for Small Business Saturday!

Tifosi Sunglasses on Sale for Small Business Saturday!

20% OFF For Small Business Saturday!

Sigma Buster Headlights 20% OFF for Small Business Saturday!

Sigma Buster Headlights on Sale for Small Business Saturday!

20% OFF

20% OFF

20% OFF

November 28th 

Small Business Saturday is a special day for us at Appleton Bicycle Shop. As a small family owned business we know that our customers have many options for the cycling and holiday shopping needs. We appreciated our customers giving us a chance to help them fill their shopping checklist. The personnel touch we provide is a huge part of our success over the last 76 years.

We enjoy delivering bikes with bows on them and setting them in garages on Christmas Eve. We enjoy hearing about how children and adults light up when they find their present waiting for them Christmas morning. From stories of first bikes to getting a cyclist prep for another season, we enjoy what we do. We love that our customers seek us out for our knowledge and service.

We don't do big advertising or have spot lights in our parking lot, we simple provide a great product with a great service at a fair price. We have for 76 years and we hope to continue for another 76 years.

Winter Gloves 20% OFF!

Specialized Radius Sub-Zero Gloves 

20% OFF

Sigma Brake Lights 20% OFF!

Sigma Brake Lights

20% OFF 

Park Tool Patch Kits!

Indoor Trainer Deals

Your New Bicycle Is Waiting!

Check out our Black Friday and Cyber Monday deals!Check out our Black Friday and Cyber Monday deals!
Check out our latest selection of mountain bikes! Feel the difference on a new road bicycle! Ride in comfort with these cycling accessories!

Casual To Competitive—We Have A Bicycle For You!

Find great fall deals and closeouts here! Feel the difference on a new road bicycle!
Crush it all winter on a fat bike! Get your spin on with our indoor trainers!

Enjoy free local delivery of any new bike purchase!

Free bicycle delivery 'til 12/24/15!

We're Your Liv Headquarters

Click to view our selection of Liv fitness bikes. See our selection of bicycle accessories! Explore the open road with Liv road bikes.
See our selection of Liv mountain bikes. Get out and ride with Liv's X-Road lineup. See our selection of Liv helmets!
We appreciate your support! Thank You!
For the past 76 years we have enjoyed the loyalty and support of the community.
We love being a part of the cycling community, working with groups like FCCA, FVMTB, Greenways and Safe Route— it's the passion behind our work. And whether you pedal to the office in the morning, bike with the kids in the evening or wait for the weekend to charge hard, we're glad you trust us with your cycling needs. Thanks!
Saturday November 28th is Small Business Saturday. Stop by and pick up your "Shop Appleton First Passport". Enjoy a free cup of coffee, hot cider or hot coco as our way of  saying, "Thank You!" Free coffee from 9 to 11 a.m.

Upcoming Events

We Have Great Gifts!

Surprise your loved ones with bicycle gifts they'll appreciate the whole year round. From dream bikes and exciting accessories, to high-tech clothing and gift certificates, we'll help you find that special cycling something for that special someone on your list!
Newton Blackmour State Trail

Newton Blackmour State Trail is a multipurpose trail that accommodates hikers, bikers,

horseback riders and snowmobiles in the winter months.The trail previously extended

between Seymour and Black Creek,and now that the Newton Blackmour State Trail is

completed also connects with Shiocton and New London.Grand Opening August 2nd, 2015.

Shop For...

See our bicycles! See our clothing! See our accessories and gear! See our upgrades!
Sale Prices on Instock Bikes! Save Huge on Instock Clothes! Get any bike ready to ride! Check out our Instock wheel selection!

Bicycle More This Year!

See our selection of mountain bikes!
Make this year a year to remember by riding more. We guarantee you won't regret it!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Bicycling is easier and more fun with the best clothing and accessories. Come see our sweet selection and enjoy your rides even more! From rugged off-road rigs, to light road rockets, to versatile commuters, our wide selection of bikes includes a dream machine for you! No matter what you need done, our expert mechanics are ready to make your bicycle ride perfectly. Have it tuned-up soon!
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Special web site pricing may apply to specific items. 
Please let our sales staff know about the special pricing during in-store check out. 
Thank you.