Store Hours:

M-F 10-7

Sat 9-4

121 S. State St. Appleton, WI


Lay-a-way and Multi-bike Discounts Available! Trade-In Options Available!  Family Owned & Operated for 75 years!

Feature Items

Specialized Vita - Women's - 2016
Product Rating
5.0 stars
 (6 Reviews)

Speed, comfort and confident handling come together to make Specialized's Vita a carefree ride. It sports a light, women's-specific aluminum frame, a pavement-smoothing… [more]

Giant Roam 3 - 2015
Product Rating
3.5 stars
 (2 Reviews)

Go ahead, stray off the beaten path. You're on Giant's Roam 3! You'll go farther with the light, responsive aluminum frame and the bump-absorbing suspension fork. No… [more]

Raleigh Route 4.0

Raleigh's Route 4.0 is your ticket to a comfy, feel-good ride. It boasts a lightweight aluminum frame with a back-friendly, upright position, so you can enjoy the view… [more]

Giant SureLock Flex Combo Coil Cable Lock
$21.99 - $29.99

Giant's SureLock Flex Combo Coil Cable Lock is an extra-flexible, 185mm-long coiled-steel cable that boasts a built-in, easy-to-use, set-your-own-combination lock. 4… [more]

Specialized Sport Road

Pedaling is easier with cycling-specific shoes. Specialized's Sport Road Shoes have stiff, injection-molded soles that won't flex and waste energy like gym and street… [more]

Specialized Trivent Expert Shoes - 2015
Product Rating
5.0 stars
 (2 Reviews)

Out-of-this-world power transfer. Superb ventilation. Speedy on/off. Specialized's Trivent Expert Shoes boast everything you want in a pair of triathlon shoes. Equipped… [more]

Minoura B60

Get fit without leaving the home with the entry-level Minoura B60R tire-drive bicycle trainer. The B60R is outfitted with a U-shaped frame that holds your bike's rear… [more]

Specialized Torch Road Shoe

The Specialized BG Torch Road Shoe are an efficient and economical women’s design with performance-enhancing ergonomics, a contoured footbed and tuned stiffness in the… [more]

Specialized Girl's Hotrock 20 (6-Speed) - 2015
Product Rating
5.0 stars
 (3 Reviews)

Someone has to have the coolest bike on the block, it might as well be your little cycling superstar. Specialized's Girl's Hotrock 20 boasts a super-strong aluminum… [more]

Giant P-CXR0 Carbon Cross Front Wheel - 2015

Up the punchy climb, over the barriers, and back down into the mud — Giant's P-XCR0 composite clinchers are the race-winning hoops! Ultralight 25mm-wide composite rims… [more]

Giant Expressway 2 - 2015
Product Rating
4.5 stars
 (6 Reviews)

Go from a small apartment or office to the wide open streets with Giant's Expressway 2. Its lightweight, durable aluminum frame folds into a carry bag for easy traveling… [more]

Appleton Bike Gift Card
$10.00 - $1,500.00

Need help picking the perfect gift for that special biker in your life. Get them a Appleton Bicycle Shop Gift Card. It never expires and can be used on anything in our… [more]

Giant Revel 3 - 2015
Product Rating
4.5 stars
 (2 Reviews)

Giant's Revel 3 is ideal for running errands, pedaling to work and getting some fun exercise while enjoying the scenery. Its Giant aluminum frame and lightweight 26-inch… [more]

Giant Defy 5 - 2015
Product Rating
5.0 stars
 (6 Reviews)

Explore your world on two wheels with Giant's Defy 5. Giant's ALUXX aluminum frame lets the Defy zoom up the climbs while muting road vibration for a super-smooth,… [more]

Specialized Girl's Hotrock 16 Coaster - 2016
Product Rating
5.0 stars
 (4 Reviews)

Specialized's Girl's Hotrock 16 packs big-time fun into a pint-sized package. This great bike features a lightweight aluminum frame and fork that will withstand the… [more]

Specialized Expedition Low Entry - Women's - 2015/2016
Product Rating
5.0 stars
 (7 Reviews)

Trips to the store, short afternoon spins and commutes to work, Specialized's Expedition Low Entry does it all. You'll love its upright, easy-on-the-back riding… [more]

Specialized Women's BG Gel Gloves

The Specialized Women's BG Gel Gloves feature thick, durable gel foam padding, with Specialized's Body Geometry technology to cushion vibrations, protect your hands and… [more]


Dad, You're The Best!

Have a happy Father's Day!

Let us help you pick out the perfect gift for Dad's special day. Choose from our great selection of dream bikes, cycling accessories, casual and technical clothing. Not sure what he'll like? Give him a gift certificate so he can shop at his leisure, or visit our online catalog or come in today!

Bring in your old helmet and you saw this and get $10 OFF any in-stock helmet!

Your helmet doesn't have to be an antique to need replacing. Helmets protect the head and brain by compressing to absorb impacts. 

This ability can degrade, so it's best to replace your lid every 3 to 5 years to ensure maximum protection.

Ride safe! Check out our great helmet selection today!

Try Our FREE Classifieds!

Classifieds, without the paper (or the cost)!

Our FREE online Classified ads service is a fine way to sell your used cycling gear and grow the cash in your piggy bank for the purchase of that next new bike or biking accessory! Give it a try! Also check out all the cool used items!

Giant's Advanced 27.5 Mountain Bikes Are Here!

See our selection of Giant Advanced 27.5 mountain bikes!
Fast, faster, fastest... that's where you're headed with the amazing Giant XTC Advanced 27.5 mountain bike. This carbon hardtail was designed for world-cup racing and you'll love it as you accelerate up climbs, rocket out of corners and float over obstacles with those 27.5-inch wheels. Get a Giant Advanced 27.5 mountain bike and start riding like a pro!
Giant Road Bicycles Giant Women's Bikes Giant Bikes
Light, fast and podium-ready, Giant's road bicycles are designed with speed in mind. Whether it's for century rides, racing or fun, check out our cutting-edge Giant road rides soon! Giant’s women’s bicycles are designed around five key features: sizing, geometry, construction, component selection and styling. Come take a test ride and experience a Giant, custom made just for you! Giant makes bicycles for everyone in the family. And it's never too early to get them going on a lifetime of healthy, green and fun habits, like getting around by bike. Check out our great selection soon!

Total Control For Your Road Riding!

Expand your road-riding fun with one of our great disc brake-equipped road bikes!
Upgrade your ride with a disc-brake road bike and put incredible stopping power, modulation and control at your fingertips. We've got excellent models to choose from right now!

Today's Sale Items

Hurry Sizes and Colors Limited!

2012 Bicycles on Sale!

All Marked for Closeout to make room for NEW models


$50 OFF!

1/2 OFF BMX Helmets!(w/purchase of bike)

Giant Bicycles For Family Fun And Fitness!

Start a legacy of health when you bicycle with your family!
Bicycling is a fabulous way to bring the whole family together. Start a legacy of good times and healthy adventure when you purchase a Giant bicycle for yourself or bikes for your whole family! Come into the shop and we'll get you all set up for family fun!

Shop For...

See our bicycles! See our clothing! See our accessories and gear! See our upgrades!
Sale Prices on Instock Bikes! Save Huge on Instock Clothes! Get any bike ready to ride! Check out our instock wheel selection!

Let's Make A More Bike Friendly Community!

This is a story about how bike friendly Boulder is but it could be a story about how bike friendly our community is. Let’s all vow to ride more and to ask local government to make cycling a bigger part of our transportation budget. Pedal stroke by pedal stroke, we can do this.

Great Deal On Last Year's Bicycles!

We've discounted last year's bicycles—save now! Now's a great time to get a new bicycle and save! All of last year's models are on sale but only while supplies last. Not sure what bike is right for you? Our friendly staff is here to help you find the perfect ride for this new year!

Affordable, Professionally Assembled Bicycles And More!

There's nothing like a fun bicycle ride to make your day!
If you're looking for a new bicycle, you're in the right place. Our store is full of affordable bikes and every one is professionally assembled, ready to ride and guaranteed. Browse our online selection here and swing by our store for a test ride!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
There are certain niceties that make cycling even more fun, like a helmet, an easy-to-use tire pump and a bottle for staying hydrated. Come see our sweet selection and enjoy your ride even more! Whether you want to cruise along beautiful bike paths, ride to work or pedal for fun and exercise, we've got a wide selection of wonderful bicycles and we'll help you find the perfect one! All our bicycles are assembled by professional mechanics and we're here to help with any adjustments you need. Already have a bike? Check out all the services we offer!

Bicycle More This Year!

See our selection of mountain bikes!
Make this year a year to remember by riding more. We guarantee you won't regret it!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Bicycling is easier and more fun with the best clothing and accessories. Come see our sweet selection and enjoy your rides even more! From rugged off-road rigs, to light road rockets, to versatile commuters, our wide selection of bikes includes a dream machine for you! No matter what you need done, our expert mechanics are ready to make your bicycle ride perfectly. Have it tuned-up soon!

We'll Fit You Right With Specialized's BG FIT System!

We're proud to offer bicycle fittings using Specialized's comprehensive, accurate and effective BG FIT system. When you're ready, schedule an appointment or just ask and we'll answer all your bike-fit questions! For more information click!


Kurt Kinetic Trainers Rock And Roll With Road Machine Trainer
Product Rating
5.0 stars
 (2 Reviews)
Specialized Roubaix Sport Compact - 2013
Product Rating
5.0 stars
 (2 Reviews)
Specialized Tricross Elite Disc Compact - 2014
Product Rating
4.0 stars
 (1 Review)
Specialized Rockhopper Comp 29 - 2013
Product Rating
4.5 stars
 (12 Reviews)
Specialized Ruby Compact - Women's - 2014
Product Rating
4.5 stars
 (2 Reviews)
SpinerVals Competition Series Videos
$25.00 - $26.00
$31.99 - $32.99
Giant XTC 27.5 2 - 2014
Product Rating
4.0 stars
 (1 Review)
Specialized Spirita
Giant Training Mat
Haro 200.2
Product Rating
4.0 stars
 (10 Reviews)
Giant Cyclotron Auto II Trainer
Product Rating
4.0 stars
 (1 Review)
Giant G-Thang
Specialized Crossroads - 2014
Product Rating
5.0 stars
 (2 Reviews)
Specialized P.26 AM - 2014
Product Rating
5.0 stars
 (3 Reviews)
Specialized Ariel - Women's - 2014
Product Rating
5.0 stars
 (9 Reviews)
ABUS Combiloop 205
Special web site pricing may apply to specific items. 
Please let our sales staff know about the special pricing during in-store check out. 
Thank you.